What do you give the club that has everything?
After enjoying a number of years knowing that whatever player they wanted, fans of Real Madrid could quite happily see gracing the turf of the Santiago Bernabeu, one would have suspected that a world record deal for one of the hottest prospects in world football would be enough to placate the ever demanding fan-base.
Yet giving them what they want is one thing. Taking something away is another. Especially if the fans are not yet tired of seeing that toy in action.
So while Gareth Bale was introduced to 20,000 expectant fans to undergo the mandatory kick-ups, hugs with the president and frankly bizarre medical photos, there was still an air of discontent.
In between the whoops of finally landing the Welsh winger after a protracted saga, the dissenting voices aired their displeasure of seeing Mesut Ozil being sold to Arsenal in a record sale for the club.
For while he talks about a lack of love for non-Spanish players, very few fans were happy to see the back of the German following three seasons in the Spanish capital, which have only enhanced his ever-burgeoning reputation.
As well as the fans, Ozil was popular among fellow players at Real and for good reason.
In his 32 league appearances last season, Ozil claimed nine goals as Real just about clawed their way back into second spot, while even more importantly, he laid on 13 goals for his team-mates.
This was more than even Lionel Messi managed for Barcelona last season, with only Andres Iniesta able to boast more assists in La Primera.
And that Ozil wasn’t able to claim more assists was down to his team-mates profligacy in front of goal, having laid on a further 78 chances that went begging. Iniesta on the other hand only saw 28 attempts go begging, as he failed to create as many opportunities as Ozil.
So while Gareth Bale comes in to complement Ronaldo on the left-hand side of the pitch, Real Madrid have lost a major creative force in Ozil that can only really be placated should Luka Modric continue the improved form that he has shown over the past six months.
Last Christmas the Croation schemer was voted the worst signing of the season after struggling to pick himself off the bench, but turned around his Madrid career to become an integral member of the first team.
He was at his very best as Ozil missed out on Sunday against Athletic Bilbao, putting in a superb performance as Real cruised to a comfortable 3-1 victory, with new signing and fellow hope for Ozil’s replacement, Isco finding the back of the net twice.
But both in truth have very different games to Ozil and Real Madrid’s loss will prove to be the major gain for Arsenal.
It reminds one of the mood around the club after seeing Claude Makelele sold to Chelsea in 2003, as an important cog in the team was sold off in order to pay for shinier and flashier trinkets.
With discontent already surrounding the club following the continued absence of Iker Casillas from the starting line-up, it seems a bold move for Florentino Perez to sell off another major fan favourite, with Carlo Ancelotti wanting to make a quick impression on the infamously impatient Blancos fans.
They have not been bought off by Perez’ attempts to bury the bad news with the announcement of another major player.
Popularity cannot be bought, as those fans will still expect their players to earn the big bucks they get paid to play for one of the most prestigious clubs in the world.
If Perez continues to drive a wedge between the team and the fans by selling off the favourites in order to pursue his own ego, performances will drop once again and those shiny trophies will not arrive to back up his transfer dealings.
LA LIGA RESULTS – WEEK 3
Almeria 2-2 Elche
Celta Vigo – 1-1 Granada
Espanyol 0-0 Real Betis
Osasuna 0-3 Villarreal
Rayo Vallecano 1-2 Levante
Real Madrid 3-1 Athletic Bilbao
Real Sociedad 1-2 Atletico Madrid
Sevilla 2-2 Malaga
Valencia 2-3 Barcelona
Valladolid 1-0 Getafe